Having your own website or blog or online presence is a must if you intend to become a popular fashion designer. Many persons are wary of putting up their efforts on the internet for fear of plagiarism. Well, who says that you have to put up samples of your latest prints?
If you wish, you can completely skip this part and make sure that you add nothing related to your work on your website. You can always encourage visitors to contact you personally for a sample of your work or a peek into your portfolio. Or, you can make it very clear that the work that you have posted is your private property and that its misuse will lead to legal action. Your portfolio apart, you can help your potential customers know you better by posting information about yourself on your website.
Maintaining a Facebook profile, a Twitter profile and other web 2.0 profiles will help you a lot. People expect fashion designers to speak about their artistic skills, their creativity and their innovative approach. Hence, you will not get any praise for such an approach. On the other hand, if you simply update your profile with the latest trends and events you have worked on; it will automatically help visitors judge you better.
Setting up a blog will be useful as you can demystify fashion. Despite numerous fashion related television shows and reality shows today, it still remains very obscure and unknown field of work.
By posting information on a day to day basis about your work schedule and the work profile, you can help people feel more comfortable talking to you about their requirements. Hence, do not just restrict yourself to posting your portfolio online when you are setting up your website or blog to boost your networking. Establishing a personal bond with your readers will only prove beneficial in the long run.